Market Entry
Identifying opportunities and risks for new market entry
Selected Engagements
A closer look at the research, strategies, and recommendations behind our client work. Select a project to explore the engagement.
Our Client Portfolio
Explore engagements across industries and semesters, from our latest work to earlier projects.
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Our Services
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Competitive Benchmarking
Analyzing competitors to strengthen market position
Operations Recommendations
Enhancing efficiency and reducing costs in operations
Consumer Preferences
Understanding customer behavior to inform products and marketing
Revenue Strategy
Developing strategies to boost sales and profitability
Our Values
Collaborative & Diverse Teams
Our diverse teams combine students from various academic backgrounds, with 4-6 Consultants led by 1-2 Project Leads to ensure balanced execution and well-rounded perspectives.
Tangible Impact
Our teams deliver over 400 hours of research and strategic analysis across 10-week engagements, resulting in actionable recommendations with measurable results and repeat clients.
Strategic Curiosity
We approach every project with a problem-solver’s mindset—challenging assumptions, asking the right questions, and uncovering innovative solutions others might overlook.
Unparalleled Resources
CCG provides access to a powerful network of motivated students, advanced analytical tools, industry research, and faculty insights to uncover key business opportunities.
Tailored Solutions
We don’t believe in one-size-fits-all strategies. Our teams work closely with each client to define project objectives and adapt dynamically as new opportunities emerge.
Excellence & Dedication
We recruit top applicants, providing structured training to ensure the highest standards of consulting excellence in every client engagement.
Our Process
Team Formation
CCG Project Teams consist of 1-2 Project Leads and 4-6 Consultants who work collaboratively to meet your unique needs and deliver measurable impact.
Initial Consultation
Before the semester begins, CCG leadership meets with your team to understand your company's goals, challenges, and priorities. Together, we define the project scope and develop an engagement charter that outlines key objectives and deliverables.
Research & Strategy Development
Over the course of 10 weeks, our team conducts in-depth research, market analysis, and strategy development to address your business needs. A Mid-Semester Deliverable allows for feedback and adjustments to ensure alignment with your expectations.
Final Deliverables & Recommendations
At the end of the engagement, we deliver a comprehensive set of insights and recommendations tailored to your organization's goals. Our team presents findings in a final report and presentation, equipping you with actionable strategies for success.
Annual Report
Stay informed about our impact, achievements, and future plans through our comprehensive annual reports.
2026 Annual Report
Explore our client success stories, organizational growth, and the measurable impact we've made in our most recent annual report. Learn about our methodology, outcomes, and the innovative solutions we've developed.
Whole Foods
Fall 2026
Whole Foods has engaged CCG to build Gen Z loyalty and position its new Daily Shop format to win over first-time student grocery shoppers.
- Project Leader
- Emmitt Rattey
- Project Leader
- Tae-Jin Shah
Crunchyroll
Fall 2026
Crunchyroll has engaged CCG to explore how Gen Z fans build community around anime and how fandom shifts across different cultures and markets.
- Project Leader
- Sun-Jin Shah
- Project Leader
- Javed Yusuf
Shopify
Fall 2026
Shopify has engaged CCG to research Gen Z shopping habits on its Shop App and build a campus and creator partnership strategy to drive adoption.
- Project Leader
- Nathan Liang
- Project Leader
- Dalida (Milly) Janevathanavitya
Trevor Project
Fall 2026
The Trevor Project has engaged CCG to strengthen how TrevorSpace delivers youth development support and to expand its research and advocacy voice on LGBTQ+ youth.
- Project Leader
- Alexa Burton
- Project Leader
- Meruka Vyas
Posh
Fall 2026
Posh has partnered with CCG to research student usage and organization adoption to expand its presence beyond social events and into the broader campus event ecosystem.
- Project Leader
- Meredith Chang
- Project Leader
- Reia Lee
Adobe
Spring 2026
Developed a search engine optimization and content growth strategy for Adobe Live, conducting 250+ surveys and 30+ interviews to understand how younger creatives discover educational content. Recommended YouTube SEO improvements, generative engine optimization, cross-platform distribution, and creator incentives.
- Project Manager
- Meredith Chang
- Project Leader
- Grace Zhong
SoundCloud
Spring 2026
Investigated Artist Pro subscriber churn through analysis of 1,000+ Reddit posts, 500+ artist responses, 400+ surveys, and creator outreach. Recommended product onboarding improvements, spam filtering, music discovery enhancements, and creator collaboration features to improve engagement and retention.
- Project Manager
- Sameer Menghani
- Project Leader
- Eli Horwitch
Warby Parker
Spring 2026
Developed a data-driven contact lens pricing strategy using internal SKU-level data, 337+ consumer surveys, and expert interviews. Built a price elasticity framework and recommended targeted pricing adjustments and improvements to prescription uploads, reordering, and insurance integration.
- Project Leader
- Tae-Jin Shah
- Project Leader
- Alexa Burton
IBM
Spring 2026
Evaluated opportunities to improve New York City's public transportation experience using data analytics, competitive research, and mobility studies. Recommended Citi Bike-bus integration, event-linked transit bundles, and predictive dispatch tools to improve transit reliability and ridership.
- Project Manager
- Sruti Peddi
- Project Leader
- Takumi Fujiwara
Insomnia Cookies
Spring 2026
Analyzed Gen Z purchasing behavior and loyalty preferences through 240 student surveys, 20+ interviews, and competitor research. Recommended a redesigned loyalty program, group-ordering functionality, and campus ambassador partnerships to increase digital engagement and customer retention.
- Project Leader
- Adi Ranjan
- Project Leader
- Aurna Mukherjee
CAVA
Fall 2025
Conducted large-scale consumer research with 1,275+ survey responses, supplemented by customer interviews, industry expert insights, and competitive benchmarking, to develop a comprehensive Gen Z growth and loyalty strategy for CAVA. Delivered actionable recommendations across digital engagement, app adoption, strategic brand partnerships, and alternative loyalty programs to strengthen customer acquisition, engagement, and retention.
- Project Manager
- Albert Lou
GitHub
Fall 2025
Evaluated GitHub Copilot's competitive positioning in the AI coding assistant market through 100+ undergraduate surveys, developer interviews, and competitor benchmarking. Developed recommendations for personalized onboarding, pricing transparency, feature discoverability, and go-to-market positioning among students and developers.
- Project Leader
- Sameer Menghani
- Project Leader
- Grace Zhong
UNDP
Fall 2025
Developed a regulatory readiness framework to help Pakistani exporters prepare for the EU Corporate Sustainability Due Diligence Directive. Analyzed textile and surgical instrument industries, benchmarked international regulatory practices, and designed a standardized readiness index and implementation roadmap.
- Project Manager
- Russell Chiu
Substack
Fall 2025
Analyzed Gen Z media consumption, content discovery, and platform adoption through student surveys, interviews, and competitive benchmarking. Recommended improvements to content discovery, onboarding, brand positioning, and university partnerships to attract and retain younger users.
- Project Leader
- Meredith Chang
- Project Leader
- Eli Horwitch
Boston Public Library
Fall 2025
Evaluated opportunities to increase community engagement, civic programming, and Gen Z outreach across Boston neighborhoods through branch visits, stakeholder interviews, and peer-library benchmarking. Recommended strategic community partnerships, improved digital services, and youth-focused programming.
- Project Leader
- Alexa Burton
- Project Leader
- Sruti Peddi
Uber
Spring 2025
Evaluated Uber's customer support experience across chat and phone channels through 100+ surveys, expert interviews, and competitor benchmarking. Developed product requirements and recommendations for AI-assisted support, personalized escalation, and support transparency to improve resolution and reduce churn.
- Project Manager
- Tanay Subramanian
Grammarly
Spring 2025
Conducted 430+ student surveys, faculty interviews, and AI research to identify opportunities for Grammarly's AI tools in education. Recommended AI transparency features, educator dashboards, institutional integrations, and an AI tutoring experience to increase adoption and engagement.
- Project Manager
- Albert Lou
Coursera
Spring 2025
Evaluated generative AI adoption in education through 300+ student surveys, expert interviews, and competitive benchmarking. Developed product and go-to-market recommendations for Coursera Coach, including trustworthy AI responses, personalized learning experiences, and enterprise upskilling capabilities.
- Project Manager
- Zubin Oommen
Spikeball
Spring 2025
Developed a scalable partnership and outreach strategy to accelerate product adoption, contacting 141 organizations and evaluating youth, recreational, and faith-based communities. Recommended targeted partnership waves, geographic outreach, and promotional incentives.
- Project Manager
- Adi Ranjan
- Project Leader
- Russell Chiu
Letterboxd
Spring 2025
Evaluated the platform's freemium monetization strategy and opportunities to improve Pro and Patron subscription conversion and retention, recommending pricing experiments, free trials, personalized premium features, and film-industry partnerships.
- Project Manager
- Elisa Carroll
Impossible Foods
Fall 2024
Developed Gen Z customer acquisition and campus marketing strategies for plant-based meat products through consumer research, competitor benchmarking, partnership ROI analysis, and recommendations on packaging and brand positioning.
- Project Manager
- Tanay Subramanian
- Project Leader
- Megan Ball
Remento
Fall 2024
Developed customer conversion and growth strategies for an AI-powered family storytelling platform, surveying 100+ consumers, evaluating 35 distribution partnerships, and researching 30+ influencers to refine targeting and marketing.
- Project Manager
- Albert Lou
Perkies
Fall 2024
Evaluated consumer preferences, pricing, product positioning, and digital marketing strategies for an innovative undergarments brand, with recommendations targeting college-aged consumers and post-mastectomy users.
- Project Manager
- Elisa Carroll
Fourthwall
Fall 2024
Conducted competitive landscape analysis and customer acquisition research for a creator-commerce platform, contacting 60+ industry experts and recommending affiliate marketing, creator partnerships, and brand-building strategies.
- Project Manager
- Zubin Oommen
EmberAI
Fall 2024
Analyzed the competitive healthcare AI scribe market, synthesizing stakeholder interviews and hospital feedback to recommend physician-focused marketing, phased implementation, and product diversification.
- Project Manager
- Adi Ranjan
Cookie Co.
Cookie Co.
Spring 2024
Analyzed retail sales data, student purchasing preferences, competitor pricing, and store operations to recommend improved operating hours, product offerings, digital ordering, and campus-focused promotions.
- Project Leader
- Tanay Subramanian
Non-Profit Co.
Non-Profit Co.
Spring 2024
Developed donor acquisition and geographic expansion strategies for a financial assistance nonprofit, analyzing donor demographics, advertising performance, community partnerships, and corporate fundraising opportunities.
- Project Manager
- Sujith Pakala
Venture Co.
Venture Co.
Spring 2024
Evaluated competitive positioning and community engagement for an entrepreneurship networking organization, developing customer journey maps and recommending membership improvements, university partnerships, and networking tools.
- Project Manager
- Jasper Wang
Invest Co.
Invest Co.
Spring 2024
Conducted market, competitor, and intellectual property analysis for a marine-products investment company, recommending premium superyacht market positioning, product pricing, and marina distribution partnerships.
- Project Leader
- PengCheng Zhu
Education Co.
Education Co.
Fall 2023
Developed an international expansion strategy for a Hong Kong-based education provider, evaluating U.S. and U.K. university partnerships, new student markets, recruitment channels, and additional educational services to support ambitious revenue growth.
- Project Manager
- Sujith Pakala
Career Co.
Career Co.
Fall 2023
Evaluated U.S. market-entry opportunities for a European early-careers platform, conducting competitor analysis and campus research to recommend university partnerships, student organization outreach, and product localization.
Waffle Co.
Waffle Co.
Fall 2023
Developed customer acquisition strategies for a Belgian waffle retailer, conducting student surveys, customer segmentation, and local market research to recommend campus partnerships, targeted marketing, and increased visibility.
- Project Manager
- Jasper Wang
- Project Leader
- PengCheng Zhu
Wildfire Strategies
Spring 2023
Researched consulting-industry client follow-up practices and recommended AI analytics, CRM systems, change-management software, and emerging technologies to improve long-term client engagement.
Talerang
Spring 2023
Developed a U.S. market-entry and go-to-market strategy for an Indian career-readiness education platform, including competitor benchmarking, target market identification, and localized branding recommendations.
Tunelark
Spring 2023
Analyzed domestic, international, and indirect competitors in online music education to identify competitive positioning, marketing best practices, and opportunities for differentiation.
Neurosteer
Fall 2022
Evaluated telehealth market-entry opportunities for its EEG-based brain health technology, researching healthcare providers and identifying 10 potential telemedicine partners ranked by strategic fit.
Plant People
Fall 2022
Conducted customer segmentation, purchasing behavior research, and consumer interviews to identify high-potential audiences and recommend targeted customer acquisition and marketing strategies.